Brand-new Dating Site Is Designed To Create Dating Straightforward, Personal, and Secure

The three S’s – user friendliness, sociability, and protection – are a good basis for any dating website. Why can it appear to be a lot of internet sites tend to be mysteriously missing out on all of them from their business strategies?

Insert LikeBright, a unique dating site launched in Seattle that aims to purge deception from the online dating sites world. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman are determined meet up with it. The trio satisfied while studying at Harvard, and chose to found LikeBright in 2010 within the TechStars, a company that phone calls alone the “number 1 business accelerator around,” plan in Seattle.

Their own aim, as explained to Aislyn Green of TechFlash.com, isn’t really difficult: “LikeBright is actually a TechStars Seattle business working to make dating straightforward, social and safe for women.” Women every where – and plenty of men – complain concerning the decreased count on and widespread lying that plagues online dating sites. For a few, it is become these types of difficulty which they’ve given up on online dating entirely in support of returning to the original methods of online dating that they’d as soon as denied, like satisfying through pals or at social events. LikeBright aims to combat this problem by “constructing a dating layer on fb to greatly help women fulfill individuals through the folks they believe.”

The motivation for LikeBright originated in personal experience. Sonya was powered by a want to assist this lady feminine pals browse the sometimes-dangerous realm of internet dating, and planned to spot increased exposure of the problems, frequently dismissed, that women love regarding trying to find really love on the web. Ron, a frequent traveler, had been encouraged to generate a website that came across his nomadic needs, and Nick discovered associated with property value satisfying a romantic date through some body you count on whenever women friend launched him to their girlfriend.

Before building the site, the trio done 50 live interviews with women who wanted to discuss their particular encounters with internet dating. The responses they got ranged from the entertaining towards horrifying, like “Everything seemed good. And the guy questioned me personally if I smoked meth” and “He was 11 and that I was required to drive him residence. He’d walked all the way anywhere.” Determined the globe lacked a dating website that places women initial, LikeBright was born.

LikeBright is committed to producing a host constructed on the 3 S’s. Signing up for the website is simple: it requires 30 seconds to join up via Twitter Connect. The website encourages sociability through providing customers a social context your singles they see and allowing them to communicate with pals – attached or otherwise not – on the site. And it’s secure: women can use LikeBright anonymously, and every man on the internet site is vouched for.